I've been trying out Maybelline's One by One Volum'Express mascara alongside BeneFit's They Real (yes, I know, I will never shut up about this mascara...) and it's quickly become my favourite every day mascara. I bought it on a whim because it was on 3 for 2 and there were only two other products from Maybelline I wanted at the time.
"Up to 4x bigger looking, flirtier lashes.
You’ll discover lashes you didn’t know you had, for clean, clump-free volume, instantly!"
I'd say they're half right. I don't think it makes my lashes look four times 'bigger looking' but the brush does catch lashes that other mascaras don't so I do look like I have more lashes when I use this. I wouldn't say it's clump free; in the photos I've used two coats and you can see that it does clump a little. I put this on one eye and They're Real on the other to do the Boyfriend Test. He preferred the eye with They're Real on it because the lashes looked a bit more defined, longer and thicker.
I do find that I get a teeny bit of smudging after several hours with the One by One but it is so much easier to remove than They're Real which is a plus! All in all, it's a nice product and as I said, a great every day mascara.
This is the first Maybelline mascara I've tried in a long time and I have to say I'm impressed. I'm thinking of trying another mascara either from Maybelline or another drugstore brand so if you have any recommendations please leave them in the comments!
PS - You can pick this up for £8.49 at Boots (here) or anywhere else Maybelline is sold!