I picked this up on Buyapowa for around £12 recently. I don't know why because I enjoy using BeneFit's They're Real so much. I've been using this for a few weeks now and I actually really like it. This retails for £18 from Bobbi Brown.
The wands are very different from They're Real - this mascara has a traditional bristle brush. The effect of this mascara is much less dramatic but I like that for daytime sometimes.
This mascara adds a lot more thickness than length. I wouldn't say it works in every situation. I'd definitely want more length and drama for night time.
Amazingly, I don't get any smudging with this product and unlike They're Real, it's super easy to remove.
All in all, I really like this as an every day mascara. I'm not sure I'd repurchase because I'm constantly trying new things!