Monday, 23 September 2013

Review: Aveda Pure Abundance Shampoo

Volumising shampoo from Aveda reviewed on Ace Stace Beauty

I'm an absolute sucker for any hair products claiming to make my hair look more voluminous. I tend to be fairly low maintenance with my hair; shampoo, either a hair oil or leave in conditioner spray, dry shampoo and hairspray are the only products I really reach for. I find that mousses and cream products weigh my hair down too much so even if they claim to add volume, I end up with greasy flat hair. On that basis, volumising shampoos tend to be what I opt for most. I've tried a few across a range of high street brands which I've enjoyed but whilst perusing the Aveda counter in Debenhams I was drawn in by the Pure Abundance line and decided to give the shampoo a go.

The packaging is plain and functional although I did have to store it upside down to get the remaining product out when it was running low. The product itself is a honey coloured gel with a normal 'shampoo' texture - it's not too runny or exceptionally thick. The scent is quite herbal and overpowering; I didn't pick up the jasmine in the scent (I love jasmine!)

Aveda state that the shampoo:

Lifts fine hair up and fills it out. Hair looks fuller, feels thicker, stays more abundant. 
plant-based formula boosted by certified organic acacia gum
Aroma with jasmine, certified organic peppermint, palmarosa and ylang ylang

I used the shampoo as normal and spritzed a little leave in conditioner on the ends of my hair. When it was 80% dry, I blow dried it. I did find that my hair felt lighter and had a nice amount of volume once I'd dried it and my hair did feel cleaner for a little longer when I used this shampoo. However, I have quite a sensitive scalp and this shampoo would sometimes be a little irritating so I couldn't use it on a daily basis. 

The bottom line is that I liked the product, I just didn't love it. It did give my hair a bit of extra volume without that product build up feeling so if you've not got a sensitive scalp and you fancy trying a higher end volumisng shampoo, I'd say that this is worth a try. I won't be repurchasing it as I've found the volumising shampoos from Herbal Essences and Aussie are fairly similar in terms of performance, are a fraction of the price and they smell nicer.

A 250ml bottle of Pure Abundance shampoo retails for £17.00 from Aveda stockists and online.

Have you tried any good volumising shampoos recently?

Stace xx


  1. Have you tried the James Brown volumising one from Boots? It's the best I've tried, the instructions say to leave it on for a few minutes before rinsing and that makes a difference for some reason! It's taken over from John Frieda as my favourite.

  2. Every volumizing shampoos I have used have never added any volume to my hair :(

    Heather | Of Beauty & Nothingness

  3. thanks for the honest review